Pastor

2023

LOGO, ToNE OF VOICE, FOOD & DRINKS CONTENT

Pastor invites you to enjoy the genuine spirit of the Mexican cuisine with its spicy tacos and mezcals flavours. Through our menu, we wanted to dedicate our recipes to the region of Oaxaca, home of mezcal, an endless source of inspiration for its biodiversity and its handcraft heritage.

Our brand is partially AI-generated to produce content enhancing the brand itself, helping us as a tool to shape our Mexican identity.

We have elaborated the brand identity of Pastor creating its logo, a vibrant palette of colours embodying Mexican heterogeneity and a sample of the products served.